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Frequently Asked Questions
We solve operational inefficiencies that waste time and money. Whether you’re manually researching prospects, manually qualifying leads, or manually generating personalized outreach messages—we automate those workflows. Most teams spend 40-60% of their time on repetitive, manual processes. We reduce that to near-zero through intelligent automation.
It depends on complexity, but most automations can be designed and tested within 2-4 weeks. We’ve built fully functional lead research and prospecting workflows in 3 weeks. For simpler processes like data synchronization between tools, 1-2 weeks is typical. We always start with a discovery phase to understand your exact workflow before committing timelines.
We specialize in Make.com for workflow automation, combined with AI tools like ChatGPT, Perplexity, and Claude for intelligent content generation and research. We also integrate with your existing tools—Airtable, Google Sheets, Slack, HubSpot, LinkedIn, Apollo.io, Zapier, and 100+ other platforms. If a tool has an API, we can integrate it.
We only need read access to the systems you want to automate. For example, if we’re automating research workflows, we need access to your prospect databases. For outreach automation, we integrate with your email or messaging tools. We follow strict data security protocols and can sign NDAs if required. Your data never leaves your systems unless you explicitly choose to store it elsewhere (like Airtable for analysis).
Yes. We specialize in recruitment, sales, and operations workflows because those functions have the most manual, repetitive processes. Common automations include: lead research and qualification, candidate sourcing and matching, personalized outreach at scale, data synchronization between systems, and workflow process automation. But honestly, if it’s a process involving multiple steps and data, we can likely automate it.
Before we build, we establish success metrics together. Common ones include: time saved per week (hours), number of leads/records processed automatically, cost per outreach message, accuracy of data qualification, or revenue impact. We track these metrics monthly and provide dashboards showing the ROI of the automation. You should see measurable results within 30-60 days of going live.
Automations are built to be flexible. As your business evolves, we can add new data sources, new decision logic, or new output channels. We provide ongoing support and optimization. Most clients find they need tweaks in the first 60 days—we help refine the automation based on real usage. Think of this as a partnership, not a one-time project.
Pricing depends on complexity, but we typically work on two models: (1) Project-based: Custom workflows usually $3,000-$15,000 depending on scope, or (2) Retainer: Ongoing management, optimization, and new automations at $2,000-$5,000/month. We’re transparent about costs upfront. We can start with a small proof-of-concept (POC) for $1,500-$3,000 to validate the approach before committing to full implementation.
Not at all. Our recruitment experience taught us how to solve operational inefficiencies, but the same principles apply to any business. We’ve built automations for SaaS companies (lead qualification and onboarding), HR tech platforms (HRIS integration and data sync), e-commerce (product data enrichment and inventory management), and healthcare (patient data organization and workflow automation).
The common thread isn’t the industry—it’s identifying repetitive, manual processes and replacing them with intelligent workflows. If your team spends time on tasks that follow a pattern, we can automate it. Recruitment just happens to be where we have the most experience, but we’re expanding across industries.